PODCAST: Thomson Reuters SVP Plea to Publishers: Go Mobile, but Focus on Companion Products & Mobile Commerce

• 25 May 2010
• Media
• msearchgroove

In brief: Gearing up for the Open Mobile Summit, the deal-making mobile industry happening and conference taking place tomorrow in London, with a sneak preview of the key points Alisa Bowen, featured speaker and Senior VP consumer publishing at Thomson Reuters, plans to make during her panel. A special focus: the pivotal importance of iPhone and iPad apps and the business imperative to pursue monetization models beyond ad-funded and freemium.

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